Marketing plan

Marketing plan

Marketing plan and costing

1. Develop a marketing strategy tailored to your target market

An effective marketing strategy begins with a thorough understanding of your market, your customers, and your competitors. At Technia, we help you develop a personalized marketing plan aligned with your business objectives and the realities of your industry.

We analyze your market segment to identify needs, purchasing behaviors, and current trends. Through in-depth competitive research, we identify your strengths, opportunities for differentiation, and areas for improvement.

Our approach is broken down into concrete actions:

  • Clear positioning of your products according to market expectations (quality, price, values, local origin, etc.);

  • Development or refinement of your brand image (name, logo, message, visual identity) to create an authentic connection with your customers;

  • Choosing the right marketing channels (direct sales, retail, specialist distribution, online platforms);

  • Targeted communication plan: digital strategy, marketing content, promotional tools, newsletter, social media;

  • Planning of seasonal launches or campaigns, in line with your production capacities and sales periods.

With this tailor-made strategy, you will be able to better reach your customers, optimize your sales efforts and promote your expertise while increasing the visibility of your company.

2. Determine the cost price of your products for optimal pricing


Cost analysis is an essential step in ensuring the profitability of your food business. It involves precisely identifying all the costs associated with the production of your goods or services: raw materials, labor, packaging, waste, energy, distribution, etc. At the same time, a competitive analysis allows you to position your prices in the market and adjust your strategic positioning.

At Technia, we help you:

  • Establish the actual cost of each product or portion, based on your current recipes, volumes and processes;

  • Identify the gaps between your selling prices and your target margins;

  • Compare your offering with that of competitors, taking into account quality, format, distribution channels and customer expectations.

Recommendations to reduce costs and improve margins:

  • Optimize the use of raw materials (reduction of losses, bulk purchases, alternative suppliers);

  • Review your formats or processes to gain efficiency (cooking, portioning, automation);

  • Consolidate productions to reduce line changeover or cleaning time;

  • Re-evaluate your prices based on actual profitability thresho